The rainbow comes out of vegetables. Supernatural colours these sprinkles with vegetable juices, spirulina, annatto and turmeric, which is why the reds sit closer to berry than to fire engine and the whole bag still reads unmistakably as sprinkles on a cake.

They are the soft strand kind, the jimmies that give under a fork rather than shattering, and the list behind them is genuinely short: cane sugar, tapioca starch, palm oils, sunflower lecithin, carnauba wax and the plant colours. No confectioner's glaze, which is the shellac most conventional sprinkles are polished with and the reason most of them are not vegan. Supernatural's palm oils are RSPO certified, and the company says its cane sugar is non GMO and certified bone char free.

A pound is a real quantity. This is the size for a birthday party, a bake sale, a classroom that bans artificial dye, or a household that goes through sprinkles faster than a three ounce bottle allows.