It's squishy, it's bubbly, and it moves like nothing else in the toy bin — the Schylling Bubble Glob Nee Doh is a sensory squeeze with its own hypnotic texture. Kids press it and watch the bubbled surface shift and settle, then do it again immediately.

At under four dollars it's the easiest add-on gift or stocking stuffer on the list, and it earns its keep in the backpack for weeks. Small price, endless squish.