Strawberries, watermelon, oranges — the Schylling Groovy Fruit Nee Doh squishes up in playful fruit shapes that make the classic Nee Doh squeeze even more fun to look at. It's the same satisfying stretch-and-snap-back sensory feel, dressed up in a shape kids want to collect.

Cute enough to display, squishy enough to never sit still on a shelf. The fruit shape alone makes this the one they'll reach for first.