It looks exactly like a giant gummy bear and squishes even better than the real thing. The Schylling Gummy Bear Nee Doh takes the classic Nee Doh squeeze and gives it the one shape every kid already loves.

It's an instant conversation starter in a lunch box or backpack, and it holds up to way more squeezing than an actual candy ever could. Half the fun is convincing everyone it isn't real.