Three ducklings caught mid-splash, one of them clearly showing off. It is an original hand-painted watercolour by Liz Pope, printed so the paper grain and the bleed of the pigment survive the transfer, and it makes people smile before they have read a word inside.

4.25 x 5.5 in, blank inside, with a white envelope and a clear protective sleeve. That blank interior is the point: this one card covers Easter, a baby shower, a thank you, a get well and a thinking-of-you. Keep two in the drawer and you are never caught out. Only a handful in stock.