The goat on the cover has ears a baby will reach for on sight, because they are pink felted patches set into the board rather than ink on a page. Inside, four more goats are each wrong in a different way. One nose is too rough, one set of spots is too fuzzy, one pair of hooves is too bumpy, and the last goat is the one.

What makes the series work on a lap is how little the words change. Fiona Watt keeps every page to the same sentence with a single new adjective, so a baby who cannot talk yet still learns where the sentence lands and starts joining in. Rachel Wells draws in flat color and hard outline, high in contrast, which is what very young eyes resolve first. A small white mouse turns up on every spread with a butterfly or a ladybird for company.

Ten thick board pages, square, graded by the publisher from three months. If you are stocking a farmyard shelf rather than a nursery one, Who's on the Farm Today? is the Usborne title that sits next to it.