Amuseables Ruler is never more content than when things line up perfectly. Angles. Ratios. Windows. It’s no wonder he’s studying to become an architect!

You’ll likely find him desk-sharing with his best friend, Amuseables Pencil: a creative livewire (and serial doodler). They shouldn’t work well together, but together they’re responsible for some of the most exciting new builds this side of Battersea Power Station… Even in a world of wild ideas, someone’s got to draw the line. It's all about balance!  .

An authentic Jellycat from our Yacolt, WA shop — impossibly soft out of the box, which is why these are our most-hugged gift for birthdays, baby showers and just-because.