Backpack Unicorn is passionate about urban hiking. Not the mountainous sort – she’s more into coffee-fuelled zigzags through city parks (and finding the best shortcut to the bakery). She shares route maps with picnic aficionado, Backpack Puppy, though she annotates hers with stickers. Her backpack? Full of essentials. Lip balm, fruit chews, emergency glitter.

She may be fluffy, but she walks with purpose. And she’ll always wait for you at the lights!

An authentic Jellycat from our Yacolt, WA shop — impossibly soft out of the box, which is why these are our most-hugged gift for birthdays, baby showers and just-because.