Press the button and Santa glows while his two bead-tipped arms spin into bright rings of color around him, the kind of light show that stops a room full of kids mid-sentence. At rest he is a jolly, laughing Santa in a red suit with a full white beard. In a dark hallway on Christmas Eve he is the one toy nobody puts down.

Three AA batteries come in the bag, so it is ready the second the wrapping comes off, and they swap out when the show finally dims. Small enough for a preschooler to wave, bright enough for the tree lighting, the holiday parade, the church pageant or the front seat of the sleigh ride.

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