A black and white photograph sits inside a thin printed border at the top of the card: three young girls running across the grass, laughing, arms out, the one in the middle caught mid shout. Everything below it is quiet cream paper.

Three lines of gray script run underneath, spaced down the page: sing a little, dance a little, love a lot. Inside, the printed line reads be happy on your birthday, and always, closing with Happy Birthday, and the rest of the panel is left blank for your own message.

A folded card with a matching envelope, for a friend or a sister whose birthday deserves warmth rather than a joke.