The sentence begins on the front and finishes inside. White handwritten script arcs across a soft green ground reading The day you were born, and beneath it stands a two tier butter yellow cake: piped white edges, lavender icing swags, coral roses tucked along both tiers and five slim candles already lit, all set on a blue footed cake stand.

Open it and the line lands. The world became a little bit brighter, a little bit sweeter, and a whole lot happier, printed in blue script and signed off with Have a Wonderful Birthday. The rest of the panel is left clear so the message can be yours.

A folded card of approximately 5 by 7 inches with a matching envelope, quiet enough for a colleague and warm enough for a close friend.