A whole forest floor on a gift bag. Jillson & Roberts scatter fly agarics, chanterelles, ink caps and pale pink bonnets across a warm gold ground, threaded through with forget me nots, chamomile and red berries, so the front reads like a field guide plate someone fell in love with.

Turn it and the sides change key entirely: the gusset is printed in deep forest green with the same mushrooms glowing against the dark. An oval hang tag, printed to match, is already tied to the twisted coral cotton cord handle, so there is nothing to add.

Large at 12.5 inches wide, 10 inches tall and 5 inches deep, it takes a boxed gift, a stack of books or a bottle with tissue to spare, and it is printed on the inside as well as the outside. Thick 250 gsm paper, 100% recycled with a minimum of 20% post consumer fiber, printed with soy based inks and a non toxic UV varnish.

For the forager, the cottagecore friend, the birthday that deserves better than plain kraft.