He arrives asleep in his own matchbox, in sage mint pajamas printed with small cream dots, collared jacket and matching pants. The sleeve slides out of a Mouse Race match packet and there he is, on a mattress with a cream pillow printed in green, yellow and teal dots, lying on a golden ribbed knitted blanket. Close the box and it is a flat rectangle that lives in a bag, a pocket or a stocking, which is most of the reason these turn into a collection rather than a single present. Other items pictured are sold separately.

He is a Little brother in Maileg's family sizing, 4.33 in tall, with pale pink ears and a long tail. Both of his hands hold a sewn-in magnet, which is how a Maileg mouse ends up gripping a metal lantern or holding a friend's paw across a shelf. He is cotton and card, stuffed with recycled polyester and PE pellets.

The name on Maileg's record is Little brother mouse in matchbox, item number 17-5110-00, made in China. His Maileg play age is 3 and over, so he is not right for a brother or sister under 3.

His sister has the matching box in coral pink: Little Sister Mouse in Matchbox. A crowned pair share one box as the Royal Twin Mice, and both parents come boxed together in the Mum & Dad Mice in Cigarbox. Maileg sizes its mice by family role rather than by measurement, and says each one is handmade so heights vary a little, which makes the size name the thing that decides the fit.