Counting only sticks when there is something worth counting. Here it is a whole town at work: one fire truck pulling out in a hurry, five footballs on the pitch, six clocks in the shop window, ten fireworks going up over the rooftops. Your toddler counts because they want to know what happens next, not because anyone told them to.

Twelve chunky board flaps do the persuading, each with a peek-through hole that shows a sliver of what is hiding underneath. The flaps are thick glued board rather than paper, which is why this format outlives the average lift the flap book by a couple of years.

Written by Jaye Garnett and illustrated by Tommy Doyle. Twelve pages, seven inches square, graded from two years. A tidy pairing with Peek-a-Flap ABC if you are building a first learning shelf.